Our Values

PFK is driven by some powerful ideas – shared values that guide us as we strive towards excellence. Aspirational and pragmatic – they underpin everything we do, every single day.

1. Authentic Innovation

What we do is true to our traditions, our heritage and our history. We have a legacy of connection to the land, the people and their animals.
We care about welfare,
we care about our suppliers,
we care about our products.
We are established, and our role is deeply embedded in the communities where we operate. That said, we are always innovating.
New methods, new ideas,
new ways of working smarter.
looking for better ways to work, better systems and processes – always with the objective of adding value to everything we do.

2. Powered by Passion

We are passionate about
everything we do.
Our business is driven by people with experience, energy and enthusiasm.
This passion drives our ambition - to be better, grow and deliver the very best.
It is delivered with pragmatic action every day. Passion is our superpower, it is something we all share, it holds us together and gives us a sense of purpose.
Working together with passion,
we can achieve far more than we
could as individuals – we are greater
than the sum of our parts.
Selected vegetables

3. Obsessed with Quality

Our obsession for quality starts long before anything reaches our factory, right from the very beginning, it stretches, undimmed and undiluted, to the creation of every product, and beyond.
We have a meticulous eye for detail, we know that the smallest things can make the biggest differences.
That said, we never lose sight of the bigger picture. Quality and standards extend from exceptional hygiene and safety through to quality control, cost-efficiency, sustainable work practices and environmental
awareness and action.

4. Proud of our Provenance

Provenance is not only important to our customers, consumers, end-users, it is vitally important to our partners, our retailers and everyone in the company.
Traceability is key. We must be able to assure any stakeholder
that we know the provenance of our product in detail.
We do this through our proudly robust and honest relationships with those at every stage of the process – from the farms to the shelf and to the customer and the animals they care for. Our relationships – build up over many years trading – reflect ongoing, frank dialogues and formal contractual commitments, but also pride in delivering the very best.
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